LONDON, UK – FM Global, one of the world’s largest commercial property insurers, has launched a new advertising campaign based on the concept of “resilience” and targeted to business leaders and risk managers. The campaign is designed to raise awareness of FM Global’s ability to help organisations build resilience by taking steps to protect themselves before, during and after a disaster.
"Ideally, businesses and other organisations pursue resilience with the same vigour they use to pursue opportunity,” said Roberta Butler, senior vice president of marketing, FM Global. “In order to thrive and succeed, organisations must be resilient, meaning they are prepared to protect themselves against risk and have the ability to bounce back quickly should a disruption occur."
The "resilience" campaign comprises four sports-themed advertisements, which will appear in print and digital media. The world of sports serves as a metaphor for the challenges global businesses face in their day-to-day operations, and how resilient companies, like the world’s greatest athletes, persevere despite challenging obstacles.
The new campaign is rolling out in North America and Europe. A preview of the campaign can be viewed at http://fmglobal.com/resilience.
About FM Global
For nearly two centuries, many of the world's largest organisations have turned to FM Global (www.fmglobal.co.uk) to develop cost-effective property insurance and engineering solutions to protect their business operations from fire, natural disasters and other types of property risk. With clients in more than 130 countries, FM Global has been named "Best Property Insurer in the World" by Euromoney magazine, "Best Global Property Insurer" by Global Finance magazine and received the prestigious Queen's Award for Enterprise. In the United Kingdom, FM Global is the communicative name for FM Insurance Company Limited, which is regulated by the Financial Services Authority.